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Peter has over 20 years of sales management experience.  In a varied career, he graduated from the FMCG sales school, selling Hellmans Mayonnaise and Foster's Lager. 

  10 years in the media industry developed Peter's passion for leading and developing successful sales teams. These teams helped launch a national newspaper in the U.K. and reinvigorate cinema advertising in South Africa. The last 10 years have been as a sales and commercial director at Experian, leading teams creating and selling marketing services across a number of sectors including financial services, telecoms, media and home shopping.

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