| Anthony’s career divides almost equally between working in international advertising and direct marketing agencies (ten years) and the Economist Group (nine years). His formative years in advertising were spent at both CDP/Aspect and DDB Needham working with major international brands. |
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Within the Economist Group, he specialised in market research and product development, managing the research team at the Economist Intelligence Unit for four years. Subsequently he was appointed Research Director for the Economist Group, responsible for creating a deeper understanding and insight into the international high-end audience of top 10% income earners. He founded Stingray Research in March 2002 and is a full member of the Market Research Society. |
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